Our Shared Destiny

Owatonna will become the hub of southern MN and attract the world to its doors. Through shared and purposeful action, Owatonna will:

  • be a vibrant community with authentic small town charm and big city amenities.
  • welcome and embrace each generation across its broad diversity of citizens.
  • develop assets to enrich and nurture its quality of life, so that it is considered a healthy and desirable place to live, learn, work, play, raise a family, and retire.
  • be “open for business”, capitalizing on its entrepreneurial and agricultural history, diverse business sectors and physical location.
  • serve as a crossroads for recreation and tourism, enhancing its economic, wellness and human diversity.
  • encourage leadership alignment and citizen participation at all levels, so the entire community creates and contributes to its prosperity.

Owatonna’s ‘Shared Destiny’ describes an ideal image of our future and answers the question, “where do we want to go?”. It is our community’s aspiration, and its inspiration – and it serves as our framework for choosing future courses of action.


Owatonna Forward is a grassroots visioning effort that seeks to ensure a healthy and prosperous future for our community. We believe the only way we can get to where we want to be is by all agreeing on where we are going—our destiny—and working together to get there.

Owatonna Forward began among a group of civic-minded citizens that wished to help identify commonly shared opportunities and challenges with hopes for the future. This group of citizens started conversations around, "What do we want to be when we grow up?" and "What do we want to be known for in 10, 20, 50 years?" They recognized that the future is created by what we do today.

The ultimate goal is to connect citizens and create actions that will drive results and help ensure a prosperous Owatonna.

Be inspired to get involved and invest in our future!



Owatonna Forward

PO Box 1116 | Owatonna, Minnesota 55060 P: 507-573-5157 info@owatonnaforward.com

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